How does Shopify compare to Amazon for selling products: When it comes to selling products online, Shopify and Amazon are two of the most popular platforms—but they operate in very different ways. Understanding their differences will help you choose the right platform for your business.
1. Business Model
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Shopify is an eCommerce website builder that lets you create your own online store with full control over branding, design, and customer experience. You own your customer data and manage your own marketing.
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Amazon is an online marketplace where you list your products alongside competitors. It gives you access to a massive customer base, but you have less control over branding and customer relationships.
2. Branding & Customization
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Shopify: Full freedom to design your store, choose themes, add features, and build a unique brand identity.
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Amazon: Limited branding opportunities—your products appear in a standard Amazon format.
3. Customer Base & Traffic
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Shopify: You are responsible for driving traffic through SEO, ads, and marketing campaigns.
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Amazon: Already has millions of daily shoppers, so you can leverage their traffic immediately.
4. Fees & Costs
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Shopify: Monthly subscription fee (starting from $39/month) plus payment processing fees. No listing fees for adding products.
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Amazon: Charges referral fees (usually 8–15% per sale) plus additional selling plan fees and fulfillment costs (if using FBA).
5. Competition
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Shopify: Competition is indirect—you run your own store and compete for traffic via marketing.
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Amazon: Direct competition—your products are displayed alongside many similar items, often leading to price wars.
6. Fulfillment & Shipping
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Shopify: You manage your own fulfillment or integrate with third-party logistics partners.
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Amazon: Offers FBA (Fulfillment by Amazon) for fast delivery and Prime eligibility, but at an extra cost.
7. Customer Relationships
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Shopify: You collect customer emails, build loyalty programs, and maintain direct contact.
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Amazon: Amazon owns the customer relationship—you have limited access to customer data.
Which Should You Choose?
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Choose Shopify if you want full control over your brand, own your customer data, and build a long-term business asset.
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Choose Amazon if you want immediate access to millions of buyers and are willing to work within their rules.
Many successful businesses actually combine both platforms—selling on Amazon for visibility while running a Shopify store for brand building.
✅ Digiwish – Best Shopify Development Company in India – can help you build a high-converting Shopify store that stands out, integrates with Amazon if needed, and drives consistent sales. From custom design to SEO and marketing, Digiwish ensures your eCommerce success.
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